Friday, April 23, 2010
Blog Entry #5.9B - Evaluation
Name of PSA: Bristol Palin On Abstinence
Target audience: Teens who are becoming sexually active or already are.
Tagline:Pause Before You Play
Message: You should think about your background and be prepared
Sound used:nursery rhymes, a baby crying, cameras flashing, a girl talking,people cheering, and political noise
Visual imagery used: pictures shown variously, a room that is empty and small
Text used: what if I didn't come from a famous family, what if I didn't have other support, what if I didn't have all these opportunities, believe me, it wouldn't be pretty
How did you feel when viewing this PSA? What were your emotions? I didn't have any emotions because I won't go through something like that and feel I should not have to worry about it.
What action do you feel you need to take after viewing this PSA? Nothing , because it's like the more information is given out about not having sex, it seems like people are more willingly to have sex more rather than listen to the messages and positive examples that are being set for them.
What is one specific change that would make this PSA more effective?
Blog Entry #5.9A - Evaluation
Name of PSA: Brain On Drugs
Target audience: People mainly teens who are on or thinking about doing drugs like heroin.
Tagline:This Is Your Brain On Drugs
Message:Don't do drugs because it's not worth losing yourself and the people you are surrounded by like your loved ones and your friends
Sound used: Crashing, smashing, yelling,and breaking
Visual imagery used: Black and white
Text used: Partnership for Drug Free America
How did you feel when viewing this PSA? What were your emotions? I wasn't expecting all the loud noises because it just happened out of nowhere.
What action do you feel you need to take after viewing this PSA? Nothing because I don't feel the need to do drugs nor will I ever.
What is one specific change that would make this PSA more effective? Nothing , I believe the message was pretty clear as to how drugs will mess up your life and you will never be the same again.
Tuesday, April 13, 2010
Thursday, April 8, 2010
Blog Entry # 5.5 - Issue Research
1. Are you working alone or in a group? If you are working in a group, who are your group members? I am working alone.
2. What social issues have you been assigned? I have been assigned childhood obesity.
3. In order to develop an effective PSA you must feel a personal connection to the social issue that you are addressing.What does this social issue mean to you? When people are obese, usually its from bad eating habits that start at a an early age or they might inherit it from their parents. If the parents don't teach healthy eating and they are already at an unhealthy weight, the child is likely to end up the same way unless they are motivated to make a better life for themselves and the future of their child.
4. What group(s) is/are affected by your assigned social issue? Obesity affects children of all ages but recently it has been between the ages of 6-11 by 45%. Children who have two obese parents are the ones who are mostly at-risk for becoming obese themselves.
5.What potential negative impact can this issue have? Children can develop health problems like diabetes, high blood pressure, and high cholesterol which normally adults have. They can also develop self esteem issues and have a poor body image because of their weight.
6. What research (statistics) can you use to support your argument that this is a social issue that needs to be addressed? Childhood obesity has tripled in more than 30 years. 70% of obese youth had at least one risk factor for cardiovascular disease. They are at greater risk for bone and joint problems, sleep apnea, poor self esteem, and adult problems like heart disease, type 2 diabetes, stroke, osteoarthritis, and several types of cancer.
7. Agency/Organization
a.Federal Trade Commission
b. Department of Health and Human Services
c. Veggie Pals
8. What steps can be taken to address this issue? (List at least three steps that can be taken.)
1) Parents should be more encouraging towards healthy eating.
2) Kids should be put in programs that help them stay active.
3) There should be ads for healthy foods towards children so that they won't see eating food thats good for them as a bad thing .
2. What social issues have you been assigned? I have been assigned childhood obesity.
3. In order to develop an effective PSA you must feel a personal connection to the social issue that you are addressing.What does this social issue mean to you? When people are obese, usually its from bad eating habits that start at a an early age or they might inherit it from their parents. If the parents don't teach healthy eating and they are already at an unhealthy weight, the child is likely to end up the same way unless they are motivated to make a better life for themselves and the future of their child.
4. What group(s) is/are affected by your assigned social issue? Obesity affects children of all ages but recently it has been between the ages of 6-11 by 45%. Children who have two obese parents are the ones who are mostly at-risk for becoming obese themselves.
5.What potential negative impact can this issue have? Children can develop health problems like diabetes, high blood pressure, and high cholesterol which normally adults have. They can also develop self esteem issues and have a poor body image because of their weight.
6. What research (statistics) can you use to support your argument that this is a social issue that needs to be addressed? Childhood obesity has tripled in more than 30 years. 70% of obese youth had at least one risk factor for cardiovascular disease. They are at greater risk for bone and joint problems, sleep apnea, poor self esteem, and adult problems like heart disease, type 2 diabetes, stroke, osteoarthritis, and several types of cancer.
7. Agency/Organization
a.Federal Trade Commission
b. Department of Health and Human Services
c. Veggie Pals
8. What steps can be taken to address this issue? (List at least three steps that can be taken.)
1) Parents should be more encouraging towards healthy eating.
2) Kids should be put in programs that help them stay active.
3) There should be ads for healthy foods towards children so that they won't see eating food thats good for them as a bad thing .
Blog Entry #5.8- Design Brief
I am going to design and make a PSA and a print ad for an issues that I have been assigned. The poster is going to be made with dimensions of 17.5(width) and 11.5(height) for Landscape and 11.5(height) and 17.5(width) for Portrait. The video is going to be 30 or 40 seconds long with good camera work. editing skills, and use of lighting and sound. The campaign must have creativity, a tag line, social benefits, facts, and follow-ups.
Blog Entry # 5.7- Design Task
Working by myself , I will be designing a public service campaign for childhood obesity. I will produce a video and print PSA that incorporates the same theme and tagline. The campaign will attempt to influence the behaviors, choices, and /or actions of a particular target audience.
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