The group that would be most inspired by my campaign is parents who need someone to jump start their journey into creating better eating habits for their kids and themselves if necessary.
Identify the group that would be least inspired by your campaign and identify what specific changes should be made to capture that audience. People who are not willing to give up their bad foods for good ones and won't admit that they have a problem. They could be shown examples of what happens to people when they don't take good care of themselves and that it could happen to them.
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