Blog Entry #5.3 - TV PSA 2

1. Campaign Title : Online Sexual Exploitation 
2. Advertisement Title : Everyone Knows Your Name 
3. Web Address :  www.cybertipline.com 
4. What was the target audience audience of the PSA ? Teenage girls (13-17) who post personal information and pictures of themselves social websites. 
5. What social benefit was promoted by the PSA ?  Teenage girls are to be aware of the dangers of posting personal info online because once it's posted, you can' get it back.
6. What was the "tagline" of the PSA ? Think Before You Post and Don't Believe The Type 
7.  What organization sponsors this PSA ?  The U.S. Department of Justice, National Center for missing and Exploited Children 
8. Describe what is shown/happens in the PSA ? There is a girl named Sarah who is walking out of school when this boy comes up to her and says " hi Sarah". She smiles because she thinks he's cute and keeps walking. Then there is a man selling hot dogs  in a red shirt tells her that he likes her tattoo and she is confused about how he knows that. Her and her friend are in the mall on the escalator and another boy points at her and tells his friend who she is . now she is even more confused about why they know her name. At the movies the ticket man asks her what color underwear she is wearing and she starts to get uncomfortable.  Then at the beach, a man in a white shirt asks her when she is going to post something new. Sarah turns back around and is probably wondering why he also knows her name. 
9. Describes what makes this PSA memorable ? All the people who know Sarah's name is mimicking what happens when you post something personal online- everyone sees it and will know all your business.